Privacy Policy
Privacy Policy
Effective Date: August 20, 2026
Nelson Nissan Broken Arrow ("Nelson Nissan," "we," "us," or "our") respects your privacy and is committed to responsibly collecting, using, protecting, and disclosing personal information.
This Privacy Policy describes how we collect, use, disclose, and protect information when you visit nelsonnissan.com, interact with features available through our website, communicate with us, or otherwise use services that link to this Privacy Policy.
Certain transactions and services, including vehicle financing and leasing, may be subject to additional privacy notices and federal privacy requirements.
1. Information We Collect
Depending on how you interact with Nelson Nissan, we may collect the following categories of information:
Contact and Identifying Information
This may include:
● Name
● Mailing address
● Email address
● Telephone number
● ZIP code
● Driver's license information or other identification information when necessary for a transaction
Vehicle and Transaction Information
This may include:
● Vehicle identification number (VIN)
● Vehicle make, model, year, mileage, and condition
● Vehicle ownership information
● Vehicle purchase, trade-in, service, and maintenance history
● Information about vehicles you are interested in purchasing, leasing, trading, selling, or servicing
Financial and Credit Information
If you request financing, leasing, or other financial services, we may collect information such as:
● Social Security number
● Date of birth
● Employment and income information
● Credit and financing information
● Insurance information
● Information provided through a credit or finance application
Financial information collected in connection with financing or leasing may be subject to separate federal privacy requirements and notices.
Communications
We may collect information you provide when communicating with us through:
● Website forms
● Telephone
● Text message
● Online chat
● Social media
● In-person communications
Where permitted by law, communications may be recorded or retained for customer service, training, security, or business purposes.
Website and Device Information
When you visit our website, we and companies that provide services to us may automatically collect certain information, including:
● Internet Protocol (IP) address
● Browser type
● Device type
● Operating system
● Pages viewed
● Links or advertisements clicked
● Referring website
● Date and time of visits
● Approximate location derived from IP address or device information
● Website interactions
● Cookie, device, or advertising identifiers
Preferences and Marketing Information
We may collect information about your vehicle preferences, interests, interactions with our marketing, responses to advertisements, and how you arrived at our website.
2. How We Collect Information
We may collect personal information:
● Directly from you
● Automatically through our website and related technologies
● Through communications and transactions with Nelson Nissan
● From affiliated Nelson Automotive Group companies
● From Nissan and other vehicle manufacturers
● From lenders and financial institutions
● From credit reporting agencies when authorized and permitted by law
● From website, analytics, advertising, and technology providers
● From vehicle valuation and trade-in providers
● From automotive marketplaces and online lead providers
● From social media platforms
● From other service providers and business partners
3. How We Use Information
We may use personal information to:
● Respond to questions and requests
● Provide information about vehicles, products, and services
● Schedule test drives, service appointments, and dealership visits
● Process vehicle purchases, sales, trade-ins, and service transactions
● Evaluate vehicles offered for sale or trade
● Process payments
● Process or facilitate financing and leasing
● Verify information provided during a transaction
● Determine eligibility for manufacturer incentives or rebates
● Maintain customer and vehicle service records
● Communicate about purchases, service appointments, recalls, maintenance, and other customer matters
● Send marketing communications where permitted by law
● Personalize website content and advertising
● Advertise our products and services on third-party websites and platforms
● Measure the effectiveness of our website and advertising
● Understand how visitors use our website
● Prevent fraud, unauthorized activity, and security incidents
● Protect our customers, employees, business, and systems
● Comply with legal, regulatory, manufacturer, lender, and contractual requirements
● Establish, exercise, or defend legal claims
● Conduct other legitimate business activities reasonably related to the purposes described in this Privacy Policy
We may also combine information collected from different sources or create aggregated or de-identified information for analytics, business planning, and other lawful purposes.
4. Cookies and Similar Technologies
We and companies that provide services to us may use cookies, pixels, web beacons, tags, analytics tools, and similar technologies when you visit our website.
These technologies may be used to:
● Operate and secure the website
● Remember website preferences
● Understand website usage
● Measure website performance
● Identify technical issues
● Measure advertising performance
● Personalize website content
● Support advertising on other websites and platforms
Some of these technologies may be provided by third parties, including analytics providers, advertising platforms, social media companies, and automotive technology providers.
Most web browsers allow users to manage cookies through their browser settings. Limiting or disabling certain cookies may affect the functionality of portions of our website.
Our notice regarding the use of cookies is informational and does not represent consent to uses for which affirmative consent is otherwise required by applicable law.
5. Advertising and Analytics
We may work with advertising and analytics providers to understand website activity, measure advertising performance, and promote Nelson Nissan products and services.
These providers may collect or receive information regarding interactions with our website through cookies, pixels, and similar technologies.
Our advertising may appear through platforms such as Google, YouTube, Facebook, Instagram, and other advertising networks and services.
Some advertising activities may be considered "targeted advertising" under certain state privacy laws. Where an applicable law provides a consumer with a right concerning such processing, requests may be submitted as described in the Privacy Rights and Requests section below.
6. How We Disclose Information
We may disclose personal information to the following categories of recipients when reasonably necessary for the purposes described in this Privacy Policy:
Nelson Affiliates
We may disclose information to affiliated companies within Nelson Automotive Group for legitimate administrative, operational, customer service, or business purposes.
Vehicle Manufacturers
We may disclose information to Nissan or other applicable manufacturers for purposes including vehicle sales reporting, warranties, recalls, customer service, incentives, and manufacturer programs.
Lenders and Financial Institutions
If you request financing or leasing, we may provide information to banks, credit unions, finance companies, leasing companies, and other potential financing sources.
Service Providers
We may disclose information to companies that perform services on our behalf, including:
● Website and technology providers
● Customer relationship management providers
● Communications providers
● Payment processors
● Information security providers
● Analytics providers
● Advertising and marketing providers
● Vehicle inventory and valuation providers
● Customer service providers
● Professional advisors
Advertising and Analytics Providers
We may disclose website activity, device information, identifiers, and similar information to advertising and analytics providers for advertising, measurement, analytics, and related purposes.
Legal and Regulatory Purposes
We may disclose information when reasonably necessary to:
● Comply with applicable law
● Respond to subpoenas, court orders, or other legal processes
● Cooperate with regulators or law enforcement
● Investigate fraud or security incidents
● Protect the rights, safety, or property of Nelson Nissan, our customers, employees, or others
Business Transactions
Information may be transferred or disclosed in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.
7. Sale of Personal Information
Nelson Nissan does not sell personal information to third parties for monetary consideration.
We may disclose information to service providers, manufacturers, lenders, advertising providers, and other parties for the purposes described in this Privacy Policy. Such disclosures are not necessarily considered a "sale" under applicable privacy laws.
8. Financial Information and Federal Privacy Requirements
Nelson Nissan may be considered a financial institution under the federal Gramm-Leach-Bliley Act ("GLBA") when we arrange or provide certain vehicle financing or leasing services.
Information collected in connection with these activities may be subject to separate federal privacy and security requirements.
Customers may receive a separate Financial Privacy Notice explaining how nonpublic personal financial information is collected, shared, and protected and describing any choices provided under applicable federal law.
This Website Privacy Policy does not replace any Financial Privacy Notice required under the GLBA or other applicable financial privacy laws.
9. Email, Text Messages, and Communications
If you provide your telephone number or email address, we may communicate with you regarding inquiries, transactions, appointments, service, or other dealership matters.
Marketing communications will be sent in accordance with applicable law and any consent requirements that apply.
You may:
● Use the unsubscribe link contained in a marketing email to stop receiving applicable marketing emails.
● Reply STOP to an applicable marketing text message to stop future messages from that messaging program.
● Contact us to update your communication preferences.
Stopping marketing communications does not prevent us from sending communications relating to an existing transaction, service appointment, account, safety notice, or other legally permitted purpose.
10. Information Security
We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction.
Where applicable, our information security practices are maintained in accordance with federal and state requirements, including requirements applicable to automobile dealers under the FTC Safeguards Rule.
No electronic transmission or storage method is completely secure, and we cannot guarantee absolute security.
If a security incident involving personal information occurs, we will provide notifications to affected individuals, regulators, or other parties when required by applicable law.
11. Data Retention
We retain personal information for as long as reasonably necessary to:
● Provide requested products and services
● Maintain customer and vehicle records
● Complete transactions
● Meet manufacturer, lender, accounting, tax, regulatory, and legal requirements
● Resolve disputes
● Prevent fraud
● Enforce agreements
● Protect our legal rights
Retention periods may vary depending on the type of information involved and the purpose for which it was collected.
12. Privacy Rights and Requests
Depending on your state of residence, the nature of the information involved, and whether an applicable privacy law applies to Nelson Nissan, you may have certain rights regarding your personal information.
These rights may include the ability to:
● Confirm whether personal information about you is being processed
● Request access to certain personal information
● Request correction of inaccurate personal information
● Request deletion of certain personal information
● Obtain a portable copy of certain personal information
● Exercise certain rights concerning targeted advertising, where applicable
● Appeal certain decisions concerning a privacy request
These rights are subject to the requirements, exceptions, exemptions, and limitations of applicable law.
Oklahoma Residents
Beginning January 1, 2027, Oklahoma law provides certain privacy rights to Oklahoma residents when the law applies to the business and information involved.
If the Oklahoma privacy law applies to Nelson Nissan with respect to your information, you may exercise the rights available to you under that law.
Certain entities and information are exempt from the Oklahoma privacy law, including certain financial institutions and information regulated by the federal Gramm-Leach-Bliley Act and certain information regulated by other federal laws.
Submitting a Privacy Request
To submit a request concerning rights provided by an applicable privacy law, you may:
● Use the Contact Us form on nelsonnissan.com and identify your message as a Privacy Request, or
● Call Nelson Nissan at 918-248-9050.
We may need to verify your identity before completing certain requests.
Where applicable law provides an appeal right, an appeal may be submitted using the same methods and should be identified as a Privacy Appeal.
We will respond to qualifying requests within the time required by applicable law.
13. Children's Privacy
Our website is intended for individuals shopping for, purchasing, selling, financing, or servicing vehicles and is not directed toward children under 13.
We do not knowingly collect personal information online from children under 13 without parental consent where such consent is required by law.
If we learn that personal information from a child under 13 was collected in violation of applicable law, we will take appropriate steps to delete or otherwise address the information.
14. Third-Party Websites and Services
Our website may contain links to websites, applications, financing tools, social media platforms, and other services operated by third parties.
Those third parties may collect information directly from you and maintain their own privacy practices.
Nelson Nissan is not responsible for the privacy practices of third-party websites or services we do not control. We encourage you to review their privacy policies before providing personal information.
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, or legal requirements.
When changes are made, we will update the effective date displayed at the top of this Privacy Policy.
Material changes may be communicated through additional notice when required by applicable law.
16. Contact Us
Questions about this Privacy Policy or Nelson Nissan's privacy practices may be directed to:
Nelson Nissan Broken Arrow
Attn: Privacy
800 W Queens St
Broken Arrow, OK 74012
Phone: 918-248-9050
You may also contact us through the Contact Us page at nelsonnissan.com.
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